Every stock brokers claim that they are the Best Stock Broker In India providing top notch service.
But how do we verify that claim?. One parameter is that to check the total number of customers of each broker.
However there is a flaw in this method. A customer might have opened an account due to marketing efforts but sooner he felt services are not that good.
If he does not close the account, he is treated as customer even though he is now trading with another broker.
Introducing Highest Active Clients
There is another parameter called highest active clients. A customer is treated as active customer if he carries out at least one transaction in a financial year.
If a clients uses the service of the broker, this itself proves that he/she is satisfied with the service of the broker.
Also Read : 10 Best Mobile Trading Apps in India for Superior Trading experience
So it is better to check the stock broker with highest active clients in India to verify how popular is the share broker.
Offcourse few stock brokers call their customers and request to carry out atleast one trade even it is small amount. They tell that if client does not trade the account will become dormant. However the motive behind the call is different!.
But still it is impossible to alter the number in large quantity and you can always use this parameter to select your broker. The list is published periodically by National Stock Exchange (NSE).
Here is the list of 10 Top Stock Brokers with Highest Active Client Base in India.
You can see that, the list is dominated by brokers having leading banks as their promoters.
It is easy for banks to acquire customers as they convince customers to open demat account along with saving account.
However, Zerodha has done magnificently well . Being a discount broker without much support they have managed to beat likes of ICICI Direct and Sharekhan.
More surprising is that they started their operation in year 2010 whereas the others are in the industry from 1980s.
Two differentiating factors are “Zero Brokerage on investments” and above average customer support from them.
If you are interested in opening account with Zerodha, use below button to navigate quickly.
Conclusion
They above table looked completely different two years back, Zerodha nowhere to be seen in the top 10 position.
Only who understand the customer requirement well can persistently occupy the top places in the list of stock brokers with highest active customers in India.
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